SVP, Client Strategy
Kristen is a proven and dynamic account leader, known for her keen strategic sense, ability to motivate and inspire a team, sharp creative instincts and her drive to move her clients’ businesses. She brings over 12 years of experience to her role as SVP of Client Strategy at Deep Focus, where she leads accounts across the food, beverage, entertainment and pet care categories.
Prior to joining Deep Focus, Kristen was at DigitasLBi, where she led digital strategy and creative for L’Oreal’s Garnier brand. She also worked on the Comcast account during her time at Digitas, leading new subscriber acquisition efforts for Xfinity. Prior to joining the Digitas team, she was a key member of the award-winning DirecTV team at Grey New York, as well as at UPROAR/DDB where she worked on Hasbro’s most iconic and celebrated toy brands.
Though her previous and current clients span a wide range of products and services, each one has demanded speed, agility and solution-oriented thinking, showcasing her ability to thrive in a fast-paced environment, under tight deadlines, and challenging budgets.